A New Blend on an Old Name.
To celebrate the launch of their new “Como” blend, Tallulah Wines needed a playful and impactful identity to differentiate it from their standard wines and serve as a creative nod to their origins.
A gestural and seductive illustration was used for the final label, functioning as a youthful representation of the brand and its spirit. In addition to the label design, the final artwork was auctioned for charity at the award-winning Mustards Grill in Napa Valley. All proceeds benefited Aldea Children and Family Services, an organization that provides community-based alternatives for vulnerable children needing mental health treatment and assists developmentally disabled adults to live independently in their own homes. Doing good meets tasting great.